Facebook Page: http://www.facebook.com/honeywellsecurity

What they do?
The Honeywell Security Group page ranks first among all the company pages whether they are B2B or B2C, according to the Social Effectiveness Index. Honeywell interacts with and responds to their audience very frequently, and keeps them engaged through interesting industry related content.

Besides, their weekly post’ Fun Fact Friday’, through which they feature an industry-related statistic or an interesting and unusual fact, is a wonderful way to drive engagement with their audience.

What we Learn?
Do a market research and find out the industry related issues or the issues that you customers might be going through and provide resolution to them through your content. Use facts and figures for users to believe you and get engaged.